Category Archives: Social Media

Brands Create Exec Roles For Social Media

Posted on October 28, 2011 by admin

ix months ago, Adam Kmiec sat across from a group of Walgreens marketing execs, who quizzed him on what he could do for their social media program. As numerous other brands have this year, the pharmacy/grocery retailer was looking to hire its first social media director. Kmiec, who at the time was with Chicago-based agency Marc USA, was getting a scent of the job he would soon fill.

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